There are many companies either big or small, they develop marketing strategies to target niche markets. The largest manufacturers also target niche market segments to increase their programs effectiveness and target the different niche segments for each of their product category.
Check out what Laura Ure is saying on this subject at www.inman.com/:
7 rules for establishing a marketing niche
You can’t be all things to everyone, so don’t try. As a real estate agent, you should focus your attention and valuable time on a specific market.
Trying to service everyone can get tricky and costly when it comes to marketing.
Your marketing budget has the potential to go a lot further when you create a niche. Even large manufacturers choose a carefully targeted market segment to go after and will produce different products to meet different needs.
This strategy is a highly cost-effective one. Why waste marketing dollars on a market that is all wrong for you?
It is a cost effective strategy. The marketing budget hence allows you to make advertisements with large frequency and a mix media channel can be used. Any new targeted niche could be a less risky way for growing your business but you need to be careful in order to do so.
Read this post at pammarketingnut.com to know whether you should consider narrowing to a niche:
Should You Narrow Your Marketing Niche? Riches are in the Niches!
When I ask business leaders, business owners, startup founders, as well as digital and social marketers who their ideal client or target market is, I often get the response similar to “anyone between the ages of 35-65 who has problem A, B or C.” What does this translate to in real business results? Nothing, nada, zip ROI.
Having a business that is focused on selling to everyone and their mother, grandmother, kids, babysitter, dog and cat is a recipe for failure.
For creating marketing strategies for a niche market you must have to meet their particular needs. You must deliver the benefits that you have promised them. Identifying their unique needs help you to change your product and service accordingly.
Take a look at this video by Get Altitude to get basic guidance about marketing for a niche:
You must have to offer something unique and compelling for the targeted audience. When you approach a new niche market you must say the right thing you must communicate to them as if you are one of them. You need to understand the niche segment that you are targeting in an effective way.
In addition to that, when targeting a niche market you might need to launch a new unique campaign for the audiences. www.logicinbound.com can help you in making changes in the basic elements.